What is Warhammer 40,000?

Warhammer 40,000 is a tabletop hobby built around collecting, building, painting and playing with highly detailed miniatures, all set in a vast fantasy universe defined by constant conflict. Customers choose a faction which they can build, paint & use in strategic battles played on a tabletop. Alongside the game sits a deep and evolving background that gives meaning to every model on the shelf. For many collectors this becomes a long term hobby where they develop skills, personalise their collections and stay engaged through regular new releases and expanding storylines.

Why is it good for your store?

Warhammer 40,000 works because it creates consistent reasons for people to engage with the hobby. They typically start with a core purchase, then build up their collection, add new units, pick up paints, tools, and stay engaged with each new release. Having a good range of Warhammer 40 000 and participating with the ongoing support and release cycle allows loyal customers to regularly visit your store looking for new items to add to their collection.  It also gives you a strong foundation to build an in store community which keeps collectors connected to your store.

What is the Armageddon launch box and why does it matter?

The upcoming Warhammer 40,000 Armageddon Launch Box is the flagship release for the next edition of Warhammer 40,000, built around the iconic conflict on Armageddon between Space Marines and Orks. It is guaranteed to be the biggest Warhammer launch to date, packed with new miniatures alongside the core rules, painting guides and driving the narrative forward acting as the entry point for both new and returning collectors.

Why is it important to your store?

Launch boxes like Armageddon offer a great opportunity to to participate in the celebration of Warhammer 40 000 allowing you to satisfy your existing customers as well as helping more people to find your store. It will be available for a very limited time and contains exclusive content, meaning collectors will want to get their copy on the release day. This is the point where collectors who are on a break from the hobby return and existing ones expand their collections to enjoy the new edition. With additional supporting products such as Combat Patrols and ongoing model waves linked to the launch, this becomes a long term celebration of Warhammer 40,000, rather than a single moment in time, allowing you a strong opportunity to grow your community.