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7th Sep 2021

How To Become a Games Workshop Reseller | UK

Discover how thousands of retailers are already benefiting from stocking Warhammer and how your store could be one of them.

[This article is specifically for our UK readership]

Games Workshop is the world’s leading manufacturer of tabletop games and miniatures. Our diverse range of Warhammer products – we also make paints, hobby tools and so much more – have a huge global audience. 

Thousands of retailers are already benefiting from stocking Warhammer and you could be one of them. How? As part of the Games Workshop Retailer Network

Who should join the Retailer Network?

The Games Workshop Retailer Network is how we refer to the thousands of independent stores that we partner with to sell Warhammer around the world. A lot of these are traditional model and toy shops. But Warhammer has such a wide and enduring appeal that our best-selling products are just at home in the retailers below.

Book/comic shops – Warhammer is a hobby rooted in imagination and adventure. We even have our own New York Times best-selling publishing imprint, Black Library, with a huge range of exciting novels. 

Arts and crafts shops – These are a natural fit for Warhammer thanks to the hobby’s strong creative element, with customers building and, more often than not, painting their miniatures. 

GW Article4 In line

A key part of the Warhammer hobby is collecting and painting miniatures.

Video game stores – Warhammer and Warhammer 40,000 have both made the transition into video games. Tie-in collectibles are a big part of any gaming experience and buying models is another way for players to show their passion for the worlds they love. 

Music/DVD shops – Like video games stores, music and video shops have always diversified by selling collectibles such as T-shirts, books and graphic novels, action figures and, of course, models/miniatures. 

Newsagents and corner shops – These stores might not have the space for a large selection of products, but they can still get in on the action with our best sellers range. These are individual figures that are popular with both hardcore fans and kids discovering our worlds for the first time.

We’re interested in building lasting partnerships with independent businesses like yours. Why? Because we want our games and miniatures to be accessible to everyone and the best businesses at helping us reach our fans are independent shops like yours.

What are the benefits to me?

Warhammer attracts customers. A global community of fans love our products and will be excited to see them on your shelves. Joining our Retailer Network is the first step in building a mutually beneficial relationship that is powered by:

Licensed brand recognition

Year-round sales

A substantial margin

Products that are simple to stock, easy to manage

A high level of service support

Regular return visits from loyal customers

There’s no need to be versed in Warhammer lore to become a reseller either. That’s our job. We’re always on hand to share our knowledge and passion with up-to-date and accurate information on the latest releases, plus sales guidance and personalised after sales support. 

Go ahead, drop us a line

If you’d like to know more about how to become a Warhammer reseller, then simply follow the link below and tell us about you/your store. A member of our team will get back to you at a time that suits you and will answer any questions you might have. We look forward to welcoming you into the world of Warhammer. Click the link below to get started.

Please select your Country and Language

Welcome to the Games Workshop Retailer Network. Please select your location and language from the options provided below.