Getting Started With Warhammer Age of Sigmar
The Product Offer:
This 112-page softback magazine provides a new customer with their perfect ‘in’ to a first taste of the Warhammer hobby. Covering the lore and background of Warhammer Age of Sigmar, including each of Age of Sigmar’s main factions and descriptions of the various modes of Open, Narrative and Matched Play, it offers customers an opportunity to explore the Mortal Realms, its factions and its rules without going ‘all-in’ immediately.
The magazine also provides customers with their first Warhammer miniatures, with a Stormcast Eternals Vindictor and Orruk Warclans Gutrippa – both of these are push-fit and push-off the frame, meaning new customers will not need clippers or glue to assemble them.
The magazine also includes the Core Rules of Warhammer Age of Sigmar, meaning that customers can make a fully informed choice about the game before delving further into their new hobby.
In Relation to Other Products:
Customers who have expressed a desire to explore the Warhammer game more widely in the first instance, could do no better than also picking up one of the Warhammer Age of Sigmar Warrior, Harbinger or Extremis Edition Starter Sets.
For customers wanting to experiment with painting there are the Stormcast Eternals Vindictors + Paints Set and Orruk Warclans Gutrippaz + Paints Sets.
Warhammer Age of Sigmar Extremis Starter Set
The Product Offer:
The largest (and highest added value) of the 3 different entry point Starter Sets, the Extremis Edition provides customers with exceptional added value of approximately 150%. It is the perfect option for new hobbyists, and those customers wanting large starting armies and terrain in their collection at the outset. Providing Customers with two starting armies, the boxed set provides with everything that they need to begin playing games of Warhammer Age of Sigmar on the tabletop, including bespoke plastic terrain and a gaming board to fight over. It also includes a series of 5 introductory tutorial missions perfect for those brand new to Warhammer Age of Sigmar and wanting to dive straight in.
In Relation to Other Products:
The boxed set provides customers everything that they need in order to play the Warhammer Age of Sigmar, and picking up the Warhammer Age of Sigmar: Paint + Tools Set provides customers with the tools that they need to easily assemble their new miniatures ready for the table top, as well as providing them a solid base of colours on which they can grow their painting hobby.
Depending how your conversation with the customer proceeds, as they express more interest in the various aspects of the hobby or the factions within the Starter Range, additional products that will be appropriate upsell items for them include:
For customers expressing interest in Matched play – Warhammer Age of Sigmar General’s Handbook Pitched Battles and Pitched Battle Profiles 2021
For customers expressing interest in Narrative play – Warhammer Age of Sigmar Path to Glory Diary
For customers expressing interest in Open modes of play – Warhammer Age of Sigmar Objectives
For customers expressing interest in terrain and battlefield building aspects of the Hobby – Warhammer Age of Sigmar: Realmscape Expansion Set this terrain set providing them with an additional gaming board and 5 more pieces of plastic terrain over which to play their games.
Warhammer Age of Sigmar Harbinger & Warrior Starter Sets
The Product Offer:
The Harbinger and Warrior Starter Sets are smaller Starter sets offering great value at lower price points.
Providing Customers with two starter armies, these boxed sets provide customers with everything else that they need to begin playing games of Warhammer Age of Sigmar on the tabletop, including a series of 5 introductory tutorial missions perfect for the hobbyists who are brand new to Warhammer Age of Sigmar.
In Relation to Other Products:
These boxed sets provide customers everything that they need in order to play the Warhammer Age of Sigmar, however, picking up the Warhammer Age of Sigmar: Paint + Tools Set provide customers with the tools that they need to easily assemble their new miniatures ready for the table top, as well as providing them a solid base of colours on which they can grow their painting hobby. Customer’s may also be inclined to pick up the Vindictors+Paints Set or Gutrippaz+Paints Set, if they want additional miniatures to try their painting skills on.
Customers who enjoy the terrain aspects of the Hobby could also look to pick up the Warhammer Age of Sigmar: Extremis Edition Realmscape Expansion Set, this terrain set allowing them to upgrade their gaming mat to a gaming board and includes 5 pieces of plastic terrain over which to play their games.
Warhammer Age of Sigmar: Paint + Tools Set
The Product Offer:
A great first set for new hobbyists wanting to explore the painting aspects of the Warhammer hobby. Includes 13 key paints from the range, across a broad spectrum of colours, providing the perfect foundational palette customers need in order to begin the painting element of their hobby journey.
The set also comes with a Starter Brush, Citadel Clippers and a mouldline remover. Together, these essential tools provide your customer with everything they could need to take their push-fit miniatures from the box to fully painted on the tabletop.
In Relation to Other Products:
On top of additional paints customers may want from the Citadel Colour Range that your customer may express an interest in, as your conversation with your customer progresses, any aspects of the hobbying side of their journey into Warhammer may present opportunities to upsell numerous other items.
The Citadel Colour Painting Handle can make longer paint sessions easier to get more done, while expanding out from the Starter Brush allows a greater flexibility in paint and detail – the Medium Base Brush and Medium Layer Brush would be great next brush purchases (available with both hair, and synthetic bristles from the STC Range).
Customers may also want to pick up the Medium Texture Brush, which will help apply texture paint to their miniatures’ bases more easily, as well as prolong the life of their bristled brushes. Customers wanting to get more painting done in less time, may well enjoy the Contrast Range of paints, offering additional opportunity to sell the Wraithbone and Grey Seer Spray cans.
Warhammer Age of Sigmar: Stormcast Eternals Vindictors + Paints Set / Orruk Warclans Gutrippaz + Paints Set
The Products Offer:
These paints sets provides hobbyists with the 6 absolutely essential paint colours required to get the Vindictor / Gutrippaz miniatures on the table top. Along with a Starter Brush, the set also includes either: 2 Stormcast Eternals Vindictor miniatures or 3 Orruk Warclans Kruleboyz Gutrippa miniatures – ideal if your customer wants to try a new colour scheme, or practice, before rolling it out across the rest of their miniatures. Alternatively, some customers may want to pick up this set simply for the additional Vindictor miniatures, as they are unique to their sets.
Note – the 6 paints in this set are all contained in the Paint + Tools Set.
In Relation to Other Products:
Customers will need to pick up some tools alongside this set to help removing the components from off the frame. The Warhammer Age of Sigmar: Paint + Tools Set would be good here, alternatively customers could separately pick up the Citadel Fine Detail Cutters (if they didn’t want to get the Paint + Tools Set).
The Medium Base Brush and Medium Layer Brush would be great next brush purchases (available with both hair, and synthetic bristles from the STC Range), whilst they may also want to pick up the Medium Texture Brush, which will help apply texture paint to their miniatures’ bases more easily, as well as prolong the life of their bristled brushes. Customers wanting to get more painting done in less time, may well enjoy the Contrast Range of paints.
Additional information can be found on Warhammer Community in relation to latter 6 products above, here: