A new edition of Warhammer 40,000 is more than a rules update: it is a natural rallying point for any hobby community. Veterans return to test the latest rules and collect new miniatures, while new customers find a clear entry point to begin their hobby journey with a boxed set and core rules. These moments create excitement in the store, especially when the launch is tied to a compelling narrative and a packed boxed set, such as Armageddon.

To make the most out of this release, we can support you to create a promotional plan that fits your store. In addition to your existing plans, here are some thoughts to consider that we can support you with.

It is worth thinking about timing (from the pre-order period, to launch day, and beyond) and the space you have available, then pick a few simple ways to lower the barrier to entry for your customers. For example, merchandising your existing Warhammer 40,000 lines, window dressing, running demo games, displaying painted miniatures, and hosting hobby activities are all great ways to inspire and engage your community. Use your shop’s social media channels to promote the activities, framing this launch as a series of events rather than a single big event makes it easy to join the excitement and grow a local community.

After launch, it will be equally important to maintain interest with follow-up activities or promotions. Choose a small number of successful activities that can become a regular feature in the shop, and work with us to ensure you have the right stock at all times. 

By taking the right steps, Armageddon will accelerate the growth of the Warhammer community in your store. Ask us on your next call how to make your store the best destination for your local Warhammer Community.