Warhammer: The Horus Heresy is one of the most iconic and beloved settings in the Warhammer universe. Set ten millennia before Warhammer 40,000, it explores a galaxy‑shaking civil war where brother fought brother and entire Legions of Space Marines clashed for the fate of humanity. It is a setting rich with drama, heroism, and unforgettable characters, offering customers a chance to collect, build, paint, and play with Space Marine Legions at the height of their power.

The setting is deeply connected to the hugely successful Horus Heresy novel series from Black Library, which has captivated readers for over two decades. Many fans who discover the story through the books are eager to bring these legendary battles to life on the tabletop, giving retailers a ready‑made audience with strong emotional investment in the setting.

The Horus Heresy appeals to a broad spectrum of customers. Long‑time Warhammer fans enjoy the depth and scale of the battles, while readers of the novels are drawn in by the chance to recreate iconic moments from the story. Painters and modellers appreciate the detailed, characterful miniatures, and players who enjoy narrative‑driven gaming find a system that rewards strategy and immersion.

The range is designed to support both new and established communities. The Saturnine launch box offers an excellent entry point, while the Combat Force boxes for the Adeptus Astartes, Mechanicum, and Solar Auxilia provide accessible starting armies. Alongside these, an ever‑growing plastic range and regular new releases throughout the year ensure there is always something fresh to inspire and engage your customers.

If you would like to explore how Warhammer: The Horus Heresy can help grow your community and your business, get in touch with us and we will help you find the right way to bring the range into your store.