Warhammer Age of Sigmar is one of the cornerstones of the Warhammer range, offering a vibrant fantasy setting filled with heroic warriors, towering monsters, and visually striking miniatures. It stands alongside Warhammer 40,000 as a major entry point into the hobby, and its rich lore and accessible gameplay make it a natural fit for a wide variety of customers. As our second best‑selling game, it already enjoys strong momentum, with many of its most popular products represented in the broader Trade range.

Age of Sigmar shares the strengths that make Warhammer so successful: a deeply developed universe, a passionate global community, and an ever‑expanding collection of high‑quality models. At the same time, its fantasy theme gives it a unique identity and places it in a less saturated part of the market, helping stores stand out and attract customers who may not be drawn to science fiction. Many collectors who enjoy fantasy novels, roleplaying games, or creative modelling projects find Age of Sigmar especially appealing, making it an excellent way to expand your audience.

For retailers, this means Age of Sigmar can act as a strong second revenue engine that complements Warhammer 40,000 rather than competing with it. Its clear faction identities, approachable rules, and engaging starter sets make it easy for new players to begin their journey, while experienced hobbyists appreciate the depth and variety the game offers. By supporting Age of Sigmar, you give your customers another exciting way to explore the Warhammer universe and stay engaged with the hobby. To learn more about how the range can support your store, please speak with your Account Manager.