When an independent business joins the Games Workshop Retailer Network they’re connecting with a FTSE250 games company with an incredible history.

We’ve been leading the way in tabletop gaming and miniatures for almost 50 years now and have just had our best year yet. Our Retailer Network is a big part of that. Let us explain…

A little bit of history

Games Workshop started life in 1975 with its founders selling games directly from their homes in London. From there the company grew, working with independent retailers, and opening a small – and then a large – chain of shops around the United Kingdom.

Today, Games Workshop has over 500 stores around the world, and thousands of independent stores that range from the model shops and toy shops you might expect to bookstores, newsagents and games shops. These independent retailers have been (and continue to be) instrumental to our success.

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Last year, for example, our Retailer Network was responsible for the majority of our  £350 million turnover for the financial year up to 30 May 2021 – an £80 million increase on the 2019-2020 period. A staggering £200 million of sales came through our Retailer Network, up 31% compared to the previous year. 

Our Retailer Network

The Games Workshop Retailer Network is the engine behind these numbers. Sales to independent stockists are the largest part of our business, growing by 31% in 2020-2021 compared to the previous year as we welcomed new partners on board. We supply our network with an easy to manage range of our fastest selling products, built at our own factory in Nottingham and backed by physical and digital support (guidance, promotional packs, images and logos). 

▲ Warhammer appeals to gamers, collectors and modellers of all ages.

You can join us. Whether you’re a toy shop or model shop, a newsagent or a stationery shop, you can reach customers who may have never seen our products before, as well as fans of our hobby who will seek you out if they know you’re stocking our products. Joining our Retailer Network is the first step in building a mutually beneficial relationship that is powered by:

✔ Licensed brand recognition

✔ Year-round sales

✔ A substantial margin

✔ Products that are simple to stock, easy to manage

✔ A high level of service support

✔ Regular return visits from loyal customers

We’re proud to be one of the best performing FTSE250 companies of the last decade and it’s down to a simple strategy – to make the best fantasy miniatures in the world, to engage and inspire our customers, and to sell our products globally.

People of all ages love our products, and for many different reasons – collecting them, building them, painting them and playing with them. The worlds of Warhammer are fun and exciting. The quality of our products is unmatched, the settings are unique, the stories are epic and the artwork is iconic. 

Are you ready to get started?

As a manufacturer, we know the best businesses to help us reach our fans are independent shops, run by owners who know their customers and provide personal service.

If you have a retail store and would like to know more about becoming a Warhammer stockist, get in touch by clicking the link below. Start a conversation with us. We have many different range offers available to fit all types of store and we’ll gladly answer any questions you have.